Aperture Studios – Backstage

The fourth and final phase (generally) is distribution or how to get your message to your intended audience. The production company you choose should be able to deliver as many DVD’s or Blu-ray Discs you require AND provide you with a high quality, properly encoded file for use on your web site.  Ditto if you need it for a Power Point or other presentation. Maybe you even need to have your finished piece broadcast on television.

It used to be VHS tape (remember those?) was your only choice for distribution to a general audience but currently DVD is king. They’re relatively cheap to manufacture in quantity – even with full-color packaging.

Your project may not warrant special packaging for your DVD. A simple case with label may suffice. However, if you need a cover designed for your DVD, your production company should either be able to perform this service for you or refer you to someone who can. A quick note: If you are going to have a jacket designed, you may need still photographs taken during the shoot. Make sure your production company can handle this for you.

High definition Blu-Ray is here but doesn’t have the user base of DVD yet.  You may still want to have a Blu-Ray version for internal use but, for general distribution, you’ll probably want to wait awhile.

Web versions of your video are almost a “must” today. You can post them internally on your intranet as a way to communicate with employees or the internet to reach a broad audience.  Properly encoding the video for such use is the key to success and your video production company should be able to deliver this to you.